L O C A T I O N
Tulum & Sian Ka'an, Mexico
P R O P E R T I E S
4 Villas
P R O D U C T I O N
4-5 Shooting Days
T Y P E
Brand Launch Campaign
A Campaign
Built on Feeling.
The first cinematic launch of Obsidia Collection — four villas, four worlds, one vision.
Villa Selenita
Villa Celestita
Shambala Petit
Sian Ka'an Biosphere
B R A N D A L I G N M E N T
Two brands.
One belief.
"People don't really care about where they stay.
What matters is the experience — how the place makes them feel.
What people take away are the memories and experiences.”
- Obsidia Collection
W H A T W E ' R E N O T D O I N G
Documenting properties. Shooting real estate. Creating catalogue imagery that sits in an archive no one revisits.
W H A T W E ' R E B U I L D I N G
The visual identity of a brand that does not exist yet. The first impression the public will associate with Obsidia Collection — permanently.
W H Y T H I S M O M E N T M A T T E R S
A brand's first public impression is its most
powerful one. The content created here becomes the standard every future piece is measured against.
This is not a content brief — it is a shared conviction that luxury
hospitality marketing lives or dies by its ability to make someone feel something before they have ever arrived. Both Obsidia Collection and Zaykai Collective are built on that truth.
C A M P A I G N V I S I O N
Not content.
A world to
step inside.
This campaign positions each villa not as a place to stay but as an experience to inhabit — a feeling, a memory in waiting, a world a guest can almost sense before they book.
01
H O S P I T A L I T Y P O S I T I O N I N G
Elevating each property beyond
physical space into an emotional
identity that commands premium
positioning.
02
C I N E M A T I C B R A N D I N G
Establishing the visual language and
emotional register that will define
Obsidia Collection publicly — and
permanently.
03
E X P E R I E N T I A L M A R K E T I N G
Content that converts because it
creates desire before it
communicates information. Guests
book the feeling first.
C I N E M A T I C A P P R O A C H
How we think
on set.
Every decision is made in service of one thing: the feeling the finished film creates in the person watching it.
REAL OVER STAGED
We direct but don't construct. The chef cooks. The guests swim. We find the cinematic version of what is already true.
LIGHT AS LANGUAGE
The schedule is built around light quality, not convenience Dawn softness. The exact golden moment - we are already in position.
ARCHITECTURE + HUMANITY
Spaces without people feel empty. People without space feel unanchored. We integrate both with ease and intention.
ATMOSPHERE OVER INFORMATION
We film the weight of the air at sunset. The sound underneath the image. Sensory, not functional.
SEQUENCE THINKING
Every shot is planned for its place in the edit. Dawn to dusk, each moment builds a narrative arc with emotional momentum.
AERIAL AS CONTEXT
Drone integrated into the narrative - not as a feature, but used to reveal scale and wonder at the right cinematic moment.
Four villas.
Four distinct worlds.
Each property has its own identity, emotional register, and way of making a guest feel something specific. Every shoot day is a complete and independent creative chapter.
P R O D U C T I O N S C O P E & I N V E S T M E N T
Each villa is structured individually based on:
production scale, number of experiences captured, environmental logistics, cinematic coverage requirements, and post-production complexity.
The objective is not simply to document the properties, but to build a cohesive hospitality campaign that establishes the emotional identity of Obsidia Collection through cinematic storytelling and experiential marketing.
Final production structure can be refined collaboratively following scheduling confirmation, talent selection, and experience prioritization.
V I L L A S E L E N I T A — Cinematic Lifestyle Production
Estimated Production Range
25,000 – 30,000 MXN
Pool lifestyle • Rooftop yoga • Wellness direction • Brunch atmosphere • Chef dinner experience • Twilight ambience • Night architecture • Jacuzzi integration • Aerial coverage
V I L L A C E L E S T I T A — Cinematic Social Production
Estimated Production Range
25,000 – 30,000 MXN
Dynamic pool movement • Social lifestyle direction • Architectural atmosphere • Twilight coverage • Lifestyle dining • Aerial integration
S H A M B A L A P E T I T — Beachfront Experiential Production
Estimated Production Range
35,000 – 50,000 MXN
Beach activities • Wellness experiences • Ceremony captures • Fire show • Cultural performances • Beach dining • Multi-environment cinematic coverage
S I A N K A ’ A N B I O S P H E R E — Immersive Nature Production
Estimated Production Range
45,000 – 65,000 MXN
Boat arrival • Lagoon sunset • Kayaking • Wildlife experiences • Stargazing • BBQ experience • Remote logistics • Sunset picnic • Nature integration
T A L E N T & P R O D U C T I O N S U P P O R T
Talent Casting
Starting at ~2,000 MXN per model / day
Scaled depending on:
number of models, styling requirements, scheduling, and production complexity.
Recommended:
3–5 models depending on the atmosphere and scale of each villa production.
Production Assistant / Support
~1,000 – 2,000 MXN per shoot day
Supports:
production flow, logistics, transitions, equipment handling, lighting support, continuity, and overall shoot efficiency.
L I S T I N G P H O T O G R A P H Y
Architectural listing photography is scoped independently from cinematic campaign production and structured separately based on property scale and deliverable requirements.
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