THE APPROACH
We don’t produce content.
We translate atmosphere
Every property carries an emotional frequency — a quality of light, of stillness, of arrival. Our work is the translation of that frequency into visual language that moves through the world, attracting the guests a property was built to receive.
Cinematic Direction
Every frame is composed with the intentionality of a motion picture — not a content shoot.
Emotional Precision
We study the feeling a property induces, then reverse-engineer the visual language to reproduce it at scale.
Strategic Positioning
Visual identity is not aesthetic — it is market position made visible.
We build both simultaneously.
Global Sensibility
Our work is calibrated for the global luxury traveller — the guest whose taste has been formed across continents.
PRODUCTION PACKAGES
Four Engagments.
One Language.
Each engagement represents a deeper creative relationship than the one before it — not simply more output, but a different nature of work. A first impression. An identity established. A world built. A voice that never stops.
CINEMATIC ENTRY SESSION
A refined cinematic session. The atmospheric first impression of the property, in still and in motion.
THE SESSION INCLUDES
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Cinematic Reel
A short atmospheric film capturing the mood and spirit of the property. Score-selected, colour-graded.
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Lifestyle Image Collection
A curated selection of stills — composed for atmosphere and presence, not volume.
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Creative Direction
Pre-production alignment to establish visual tone and emotional intention before the day begins.
INVESTMENT FROM
$2,000USD
Single engagment · no retainer required
THE SOCIAL EXTENSION
The footage captured in a single session holds more than its film. A set of short vertical films can be drawn from it — graded to match, built for the feed — without a return to the property.
Set of 5 · from $600 · Set of 10 · from $1,000
→ For properties taking their first step into cinematic storytelling — and feeling what becomes possible.
Most Selected
SIGNATURE STORY SESSION
The first complete visual identity production. Where a property's cinematic language is formally established.
WHAT IS INCLUDED
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Property Story Film
Long-form cinematic narrative — the foundational expression of the property's identity and emotional world.
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Brand Reel
A distilled cinematic statement. Built to open doors, earn attention, and define the visual signature.
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Imagery Suite
A comprehensive collection of atmospheric, lifestyle, and architectural stills — spanning the full emotional register.
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Platform Content Suite
Vertical and story-format content — composed for each channel's visual grammar, not cropped from film.
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Visual Identity Brief
Tone, aesthetic direction, and visual reference framework — a creative document for all future production.
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Press-Ready Assets
Formatted for media, PR, and OTA use.
INVESTMENT FROM
$5,000USD
Single engagment · extendable to retainer
THE SOCIAL EXTENSION
The Platform Content Suite is produced as part of this session. For properties that want to carry that presence forward, the suite can be expanded with additional films drawn from your production, or continued as a monthly rhythm through In Motion — offered at the standing-client rate.
→ For established luxury properties and boutique hotels ready to own their visual identity — and use it with authority.
LUXURY CAMPAIGN EXPERIENCE
A full cinematic repositioning. For properties that don't need more content — they need a different world to inhabit.
WHAT IS PRODUCED
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Campaign Hero Film
The narrative centrepiece of the property's world — long-form, score-directed, graded to campaign standard.
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Campaign Film Suite
A series of shorter atmospheric films — each tuned to a distinct emotional register within the campaign.
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Campaign Imagery Library
A full editorial collection spanning atmosphere, lifestyle, culinary, and landscape.
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Platform Deployment Suite
Channel-specific content — architected for each platform's visual grammar and audience.
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Campaign Direction & Strategy
Concept, mood architecture, narrative brief, and phased rollout — all authored by Zaykai before production begins.
INVESTMENT FROM
12,000USD
Bespoke scoping · 50% on brief confirmation
SUSTAINING THE CAMPAIGN
The Platform Deployment Suite is built to hold presence across the season. For properties that want the campaign to keep working beyond its window, In Motion offers an ongoing cadence of social films — authored within the campaign's visual framework, and available to campaign clients at the standing-client rate.
→ For flagship estates, hotel groups, and properties making a deliberate move into a higher market tier.
THE GLOBAL RETAINER
An embedded cinematic studio. For properties that require a permanent creative intelligence, not a periodic production.
The Global Retainer is not a service agreement. It is a creative relationship with no expiry — Zaykai as the property's in-house visual director.
We hold the aesthetic memory of the brand, govern its evolution across seasons and markets, and ensure that every frame produced is an expression of the identity we built and continue to protect.
INVESTMENT FROM
$12,000USD / month
Minimum 6-month engagement · bespoke scoping required · limited availability
CREATIVE DIRECTION
A dedicated creative director who holds the visual memory of the property. Seasonal campaign concepting, mood architecture, aesthetic governance — across every channel, surface, and creative decision made in our name or yours.
CINEMATIC PRODUCTION
Ongoing film and imagery production — scaled to the property's rhythm, not a fixed quota. Event coverage included. Every output governed by the creative framework we maintain and evolve together, season by season.
STRATEGIC OVERSIGHT
Press asset management. OTA and editorial pitch decks. Visual landscape monitoring. Licensing governance. The long-term thinking that ensures the identity we build compounds in value rather than drifts over time.
Social films are produced as part of the ongoing seasonal cadence. The rhythm is already here.
→ We accept one new retainer client per quarter. Availability is discussed during a private creative consultation — not through a standard enquiry process
HOW WE WORK
The Creative
Standards
These are not policies. They are the conditions under which the work remains worth doing.
Nothing begins without a brief
Every engagement opens with a creative brief authored by Zaykai. It defines the visual tone, emotional register, and narrative intent before a single frame is considered. This protects the property as much as it protects the work.
Creative veto is non-negotiable
We retain the right to decline producing work that conflicts with the visual standards we have established for a property — even if it is technically within scope. We are not a production resource. We are a creative voice.
Scope is a creative boundary
We do not absorb additional scope informally. Every extension is treated as a new creative decision — briefed, quoted, and confirmed before production begins. This is not rigidity; it is respect for the work's integrity.
We curate, not collect, clients
We are selective about the properties we work with — not from exclusivity for its own sake, but because the depth of creative immersion our work requires can only be sustained with a small number of partners at any given time.
One recommendation, not a menu
We propose the engagement that fits the property's ambition — not a range of options. We have spent time understanding the property before any number is presented. That clarity is part of what you are engaging.
IP remains ours until earned
All source files and raw material remain Zaykai Collective's intellectual property until the engagement is complete and settled. Delivered assets are licensed for use. Full transfer is available as a separate agreement.
Working With the Best Clients and Partners
